{"id":1918,"date":"2026-03-31T09:04:10","date_gmt":"2026-03-31T02:04:10","guid":{"rendered":"https:\/\/vietnamip.com.vn\/vn\/?p=1918"},"modified":"2026-03-31T09:04:10","modified_gmt":"2026-03-31T02:04:10","slug":"chuong-trinh-tu-van-binh-chon-nhan-hieu-noi-tieng-nhan-hieu-canh-tranh-viet-nam-nam-2026","status":"publish","type":"post","link":"https:\/\/vietnamip.com.vn\/vn\/chuong-trinh-tu-van-binh-chon-nhan-hieu-noi-tieng-nhan-hieu-canh-tranh-viet-nam-nam-2026\/","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n & b\u00ecnh ch\u1ecdn \u201cNh\u00e3n hi\u1ec7u N\u1ed5i ti\u1ebfng \u2013 Nh\u00e3n hi\u1ec7u c\u1ea1nh tranh Vi\u1ec7t Nam\u201d n\u0103m 2026"},"content":{"rendered":"

H\u1ed9i S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Vi\u1ec7t Nam ch\u00ednh th\u1ee9c ph\u00e1t \u0111\u1ed9ng Ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n & b\u00ecnh ch\u1ecdn \u201cNh\u00e3n hi\u1ec7u N\u1ed5i ti\u1ebfng \u2013 Nh\u00e3n hi\u1ec7u c\u1ea1nh tranh Vi\u1ec7t Nam\u201d n\u0103m 2026, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c H\u1ed9i t\u1ed5 ch\u1ee9c li\u00ean t\u1ee5c t\u1eeb n\u0103m 2006 \u0111\u1ebfn nay, nh\u1eb1m t\u01b0 v\u1ea5n, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u00f4n vinh c\u00e1c nh\u00e3n hi\u1ec7u ti\u00eau bi\u1ec3u c\u1ee7a Vi\u1ec7t Nam theo \u0110i\u1ec1u 75 Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/strong><\/p>\n

\"\"<\/p>\n

Qua 20 n\u0103m t\u1ed5 ch\u1ee9c, h\u00e0ng tr\u0103m Nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 Nh\u00e3n hi\u1ec7u c\u1ea1nh tranh \u0111\u00e3 t\u1ee5 h\u1ecdp v\u00e0 \u0111\u01b0\u1ee3c t\u00f4n vinh qua s\u1ef1 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan, c\u00f4ng t\u00e2m c\u1ee7a h\u1ed9i \u0111\u1ed3ng b\u00ecnh ch\u1ecdn nh\u01b0: Petrovietnam; Vietnam Airlines; Viettel; Vingroup; VNPT; Chinsu; B\u00ecnh \u0110i\u1ec1n; Vi\u1ec7t Ti\u1ebfn; R\u1ea1ng \u0110\u00f4ng; VietNam Post; B\u1ea3o Vi\u1ec7t; Bia S\u00e0i G\u00f2n; Traphaco; Cadivi; Hanel; Lotte Mart; Winmart; Aqua; Vedan; LS Electric; Herbalife; Fonterra; \u2026 \u0110\u00e2y l\u00e0 nh\u1eefng nh\u00e3n hi\u1ec7u ti\u00eau bi\u1ec3u, g\u00f3p ph\u1ea7n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam tr\u00ean th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n

Nh\u00e3n hi\u1ec7u \u2013 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p<\/strong><\/p>\n

Trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp kinh t\u1ebf qu\u1ed1c t\u1ebf s\u00e2u r\u1ed9ng v\u00e0 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, \u201cnh\u00e3n hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn\u201d, gi\u1eef vai tr\u00f2 then ch\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua uy t\u00edn, m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u1ea3 n\u0103ng chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng, s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng, nh\u01b0\u1ee3ng quy\u1ec1n, chuy\u1ec3n giao th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Vi\u1ec7c tham gia Ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap doanh nghi\u1ec7p:<\/strong><\/p>\n

– Nh\u1eadn di\u1ec7n v\u00e0 l\u01b0\u1ee3ng h\u00f3a “gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh” l\u00e0 nh\u00e3n hi\u1ec7u trong t\u1ed5ng th\u1ec3 t\u00e0i s\u1ea3n doanh nghi\u1ec7p;<\/p>\n

– C\u1ee7ng c\u1ed1 c\u0103n c\u1ee9 ph\u00e1p l\u00fd v\u00e0 th\u1ef1c ti\u1ec5n \u0111\u1ec3 b\u1ea3o v\u1ec7, khai th\u00e1c v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a nh\u00e3n hi\u1ec7u;<\/p>\n

– N\u00e2ng cao gi\u00e1 tr\u1ecb doanh nghi\u1ec7p trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u1ecdi v\u1ed1n, M&A, nh\u01b0\u1ee3ng quy\u1ec1n, h\u1ee3p t\u00e1c \u0111\u1ea7u t\u01b0;<\/p>\n

– Gia t\u0103ng uy t\u00edn v\u00e0 ni\u1ec1m tin \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u00e1c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n

N\u1ed9i dung t\u01b0 v\u1ea5n v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u00e3n hi\u1ec7u<\/strong><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung t\u01b0 v\u1ea5n, \u0111\u00e1nh gi\u00e1 nh\u00e3n hi\u1ec7u tr\u00ean c\u01a1 s\u1edf c\u00e1c ti\u00eau ch\u00ed quy \u0111\u1ecbnh t\u1ea1i \u0110i\u1ec1u 75 Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7, k\u1ebft h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng kinh doanh, bao g\u1ed3m:<\/p>\n

– M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 tin c\u1eady c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi nh\u00e3n hi\u1ec7u;<\/p>\n

– Ph\u1ea1m vi, quy m\u00f4 v\u00e0 th\u1eddi gian s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u;<\/p>\n

– Uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 g\u1eafn v\u1edbi nh\u00e3n hi\u1ec7u;<\/p>\n

– Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i, kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 \u0111\u00f3ng g\u00f3p c\u1ee7a nh\u00e3n hi\u1ec7u v\u00e0o k\u1ebft qu\u1ea3 kinh doanh;<\/p>\n

– C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ph\u1ea3n \u00e1nh v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a nh\u00e3n hi\u1ec7u.<\/p>\n

Th\u00f4ng qua qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n v\u00e0 b\u00ecnh ch\u1ecdn, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 r\u00e0 so\u00e1t, ho\u00e0n thi\u1ec7n h\u1ed3 s\u01a1 ph\u00e1p l\u00fd, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 khai th\u00e1c nh\u00e3n hi\u1ec7u m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng l\u1ec7 v\u00e0 chu\u1ea9n m\u1ef1c qu\u1ed1c t\u1ebf.<\/p>\n

Gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch khi tham gia Ch\u01b0\u01a1ng tr\u00ecnh:<\/strong><\/p>\n

– \u0110\u01b0\u1ee3c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 ph\u00e1p l\u00fd, qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e3n hi\u1ec7u;<\/p>\n

– \u0110\u01b0\u1ee3c ghi nh\u1eadn, \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan b\u1edfi H\u1ed9i \u0111\u1ed3ng chuy\u00ean gia uy t\u00edn trong l\u0129nh v\u1ef1c s\u1edf h\u1eefu tr\u00ed tu\u1ec7, kinh t\u1ebf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u;<\/p>\n

– \u0110\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 t\u00f4n vinh l\u00e0 \u201cNh\u00e3n hi\u1ec7u N\u1ed5i ti\u1ebfng Vi\u1ec7t Nam\u201d ho\u1eb7c \u201cNh\u00e3n hi\u1ec7u C\u1ea1nh tranh Vi\u1ec7t Nam\u201d n\u0103m 2026;<\/p>\n

– S\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 b\u00ecnh ch\u1ecdn nh\u01b0 m\u1ed9t \u201cch\u1ee9ng c\u1ee9 uy t\u00edn\u201d trong truy\u1ec1n th\u00f4ng, marketing, \u0111\u00e0m ph\u00e1n th\u01b0\u01a1ng m\u1ea1i v\u00e0 h\u1ee3p t\u00e1c \u0111\u1ea7u t\u01b0;<\/p>\n

– G\u00f3p ph\u1ea7n n\u00e2ng cao h\u00ecnh \u1ea3nh, v\u1ecb th\u1ebf v\u00e0 gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u00f4n vinh nh\u00e3n hi\u1ec7u ti\u00eau bi\u1ec3u Vi\u1ec7t Nam<\/p>\n

C\u00e1c nh\u00e3n hi\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 ti\u00eau ch\u00ed s\u1ebd \u0111\u01b0\u1ee3c H\u1ed9i S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Vi\u1ec7t Nam c\u00f4ng nh\u1eadn v\u00e0 trao ch\u1ee9ng nh\u1eadn l\u00e0 Nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng Vi\u1ec7t Nam n\u0103m 2026 ho\u1eb7c Nh\u00e3n hi\u1ec7u c\u1ea1nh tranh Vi\u1ec7t Nam n\u0103m 2026.<\/p>\n

L\u1ec5 t\u1ed5ng k\u1ebft v\u00e0 trao ch\u1ee9ng nh\u1eadn d\u1ef1 ki\u1ebfn \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c:<\/strong><\/p>\n

– Th\u1eddi gian: Th\u00e1ng 6 n\u0103m 2026<\/p>\n

– \u0110\u1ecba \u0111i\u1ec3m: Nh\u00e0 h\u00e1t Qu\u00e2n \u0111\u1ed9i \u2013 130 H\u1ed3 T\u00f9ng M\u1eadu, H\u00e0 N\u1ed9i<\/p>\n

\u0110\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/p>\n

V\u1edbi uy t\u00edn v\u00e0 kinh nghi\u1ec7m g\u1ea7n hai th\u1eadp k\u1ef7 tri\u1ec3n khai, Ch\u01b0\u01a1ng tr\u00ecnh \u201cNh\u00e3n hi\u1ec7u N\u1ed5i ti\u1ebfng \u2013 Nh\u00e3n hi\u1ec7u c\u1ea1nh tranh Vi\u1ec7t Nam\u201d ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 l\u00e0 di\u1ec5n \u0111\u00e0n chuy\u00ean m\u00f4n uy t\u00edn, \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong vi\u1ec7c x\u00e2y d\u1ef1ng, b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e3n hi\u1ec7u \u2013 \u201cm\u1ed9t t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ed1t l\u00f5i\u201d, g\u00f3p ph\u1ea7n n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/p>\n

H\u1ed9i S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Vi\u1ec7t Nam tr\u00e2n tr\u1ecdng m\u1eddi c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n quan t\u00e2m \u0111\u0103ng k\u00fd tham gia ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n

Th\u00f4ng tin li\u00ean h\u1ec7:<\/strong><\/p>\n

BAN T\u1ed4 CH\u1ee8C CH\u01af\u01a0NG TR\u00ccNH<\/p>\n

VPGD: P807 t\u00f2a HH2 B\u1eafc H\u00e0, s\u1ed1 15 T\u1ed1 H\u1eefu, P.Thanh Xu\u00e2n, H\u00e0 N\u1ed9i<\/p>\n

Hotline: 0936363698\/ 0989660064<\/p>\n

Ngu\u1ed3n: nhanhieunoitieng.vn<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u1ed9i S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Vi\u1ec7t Nam ch\u00ednh th\u1ee9c ph\u00e1t \u0111\u1ed9ng Ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n & b\u00ecnh ch\u1ecdn \u201cNh\u00e3n hi\u1ec7u … \u0110\u1ecdc th\u00eam » “Ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n & b\u00ecnh ch\u1ecdn \u201cNh\u00e3n hi\u1ec7u N\u1ed5i ti\u1ebfng \u2013 Nh\u00e3n hi\u1ec7u c\u1ea1nh tranh Vi\u1ec7t Nam\u201d n\u0103m 2026”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[206],"class_list":["post-1918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-nhan-hieu-noi-tieng"],"_links":{"self":[{"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/posts\/1918"}],"collection":[{"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/comments?post=1918"}],"version-history":[{"count":1,"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/posts\/1918\/revisions"}],"predecessor-version":[{"id":1920,"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/posts\/1918\/revisions\/1920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/media\/1919"}],"wp:attachment":[{"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/media?parent=1918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/categories?post=1918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnamip.com.vn\/vn\/wp-json\/wp\/v2\/tags?post=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}